Music video editing - adding animation

 

In order to add animations to my video, such as the hearts in the video above, I used Procreate in order to add them to my footage. Each heart was drawn in the same place on multiple different layers in order to increase the length of time they show up within the footage. 

I repeated this throughout my videos with the title of the song, lines from within the song and other little doodles in order to bring the video together. I have also used some of the same drawings within my video onto the website created alongside in order to create a brand surrounding the progtagonist within my video.

I also added lyrics in sync with when they are sung in the song. This adds cohesion and allows an immediate graphic on the screen in relation to the song 

Case Studies

 Case Study 1 - Live while we’re young by One Direction 

The video above uses several techniques and narratives I intend to use within my own music video. 'Live while we're young' follows the members of One Direction throughout what appears to be summer. The video highlights the importance of letting loose and having fun with your friends - something in which I aim to portray within my own music video. I also intend to use a similar technique in terms of splitting up the lip-syncing with other footage such as a 'montage' method. I think this would look good within my music video. 

Case Study 2 -

UPDATE 24.11.2022

Since the beginning of the NEA process, I have had to change my song,. This means that some of my research is no longer valid or applicable due to the songs being different. Although some similarities between my initial idea and present song choice, the main narrative is different. My adaptation of 'Happiness', by Mcfly, follows the narrative of a couple while including footage of friends hanging out and having fun together. 

While changing my song and the main narrative of the video, I was certain I wanted to keep the main video focus, Will, the same. This is because he was a good performer for my music video and was up to re-shooting and re-filming with the new song.