In order to create my website, I started with a black template. I made sure to keep with the same ‘vibe’ and theme throughout in order to create an aesthetically pleasing visual for the target demographic and audience to interact with.
In the top left hand corner I have included the logo of my artist in order to highlight the brand and the persona of the artist. As well as this, I have included a social media bar, central at the top of the website in order to appeal to the demographic and what is evident to be a very important and influential aspect of an artist.
My website had two linked pages - Home and About. I chose to make these two the key pages as on the “Home” page, it has the majority of the websites content on. This allows a general overview of all of what is expected and ‘produced’ from the artist and ‘Sony’ as a whole. With reference and indication of a tour and the latest merch, as well as snippets from the latest on social media at the bottom of the Home page, entices the audience and aims to create interaction and audience participation.
Surrounding the final copy of my music video, I have included several drawings which appear within the video itself. This creates a sense of convergence and helps to link the video and the website together, using something other than just the artist. In the top right corner of the video, I have included a further option for audience interaction in the form of a ‘competition’ in order to create a sense of exclusivity for avid fans who want to interact and get involved in every way possible.
On the ‘About’ page of my music video, I have included several different sections that also appear on the ‘Home’ page. The most important and influential sections upon this page are the ones that are titled ‘will’s story to happiness’ and ‘why YoungMinds is important to me’. The ‘story to happiness’, is a reference to the meaning and intended creation behind the song via the artist I have created. This section outlines the inspiration, meaning and overall influence the song and music has had on the created artist. This would appeal to the target demographic as the content within is relatable to some and also share a sense of desirability in terms of having a good supportive network as well as a good time.
The ‘YoungMinds’ section further humanising and showcases the personal and empathetic side of the created artist. I chose to include this as the mental health of the target demographic is becoming more recognised and ‘publicised’ - further appealing to the target demographic.
At the bottom of the pages on my website, I have included the Sony logo below social media logos and interaction as well as the artist name. This is a generic convention of Sony and further creates an identity and a brand behind the artist - further reinforcing the importance of interaction and involvement of audiences.
On my website, I thought it was important to have a section for ‘Merch’. This is because it increases the identity and persona behind my artist and allows further fan interaction and involvement. In order to create the merch, I used procreate and inserted my logo onto an image of t-shirts or phone cases as I thought they would be the most popular amongst the target demographic. I have also designed a brightly coloured poster as part of the ‘Merch’. I believe that this would be a good product to extend and showcase to the target demographic as it is bright and vibrant which in itself, creates a sense of happiness and joy - further aligning with the main narrative of my video and artist persona in general.
