As part of my website, I created a 30 second audio visual to accompany it. The video is a trailer for a 'vlog' coming to YouTube that includes what the artist, Will, got up to during his summer. This links to my initial idea of the narrative and content that is used within my video. The cross-media convergence of the audio visual and YouTube, further promotes a brand and the idea of the importance of a good and genuine social media presence which is important for the target demographic.
The video includes clips from my music video - consequently tying the two together further and continuing and upholding the brand and persona behind the artist.
I thought that it was important for there to be a spoken part of the audio visual as well as just the clips as by the artist addressing the audience within the video directly, it further allows a connection or the illusion that the artist is interacting with the audience, therefore fulfilling the importance of a relationship between the two.
I used Procreate to add animations to the audio visual content, further linking and referencing the website and the music video as some of the animations are the same.
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