The content within my video showcases a wide range of different demographical groups, of all ages. This is an important aspect that I wanted to include as it coincides with the overall message within my music video. The video is about having fun and spending time with the people you love - no matter their age or demographic so by including a diverse 'cast', I believe that I have fulfilled the idea of 'HAPPINESS' successfully.
I filmed my video over a long time period and reshot parts regularly if I was not happy with their outcome. I had several 'master' shots where I asked Will to lip-sync the entire track at one place so I could edit it for the final cut to appear at different points. I also asked family members and friends to lip-sync particular sections of the song at different points in order to diversify the video further. Once I had some of my footage, I started editing and animating on the part of the video I intended to have animations or effects.
While filming the video, I had to direct Will in every way imaginable in order to get the footage that I wanted in order for my final video to be how I intended it to be. I made sure that his lip-syncing was in time with the music and in order for this to happen, I asked him to sing aloud so that there would be no issues with the timing being off.
Luckily for me, Will is a naturally confident person so asking him to run around, lip-sync and dance came naturally to him and he was not shy in front of the camera.
Within my video, I have multiple different 'montages' which showcase and portray different people and aspects of the aspirational aspect of the brief. Everyone aspires to have fun with their friends or their significant other so by including these motifs within my video, there is a feel-good feel to it which further appeals to the target demographic and audience.
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