Andrew Goodwin’s Music Video Theory

 Andrew Goodwin argues that within music videos, it is important that the animations and the visual representations should align and match up with the audio and lyrics within the video. Goodwin argues that this entices the audience and that it is a good way of portraying a narrative within a video across to the target demographic. This is why, within my video, I intended to include animations and visual representations in time with the music as it engaged the audience more 

‘Stepping out my front door’ - clip of Marly walking out of a front door and closing it behind him

‘I’m already calling’ - animated phones while Will is using a phone box 

‘Love song’ - animated and written words and musical signs around in time with lip syncing 

‘Could’ve stayed in bed with you all day’ - Will in bed with ‘z’ around him to symbolise the generic snoring connotations 

‘So this is happiness’ - a different demographic within the video. lip syncing to the song with the lyrics animated around him

Another as[etc of Goodwin’s theory i intended to include is the ‘notion of looking’. Goodwin argues that it is important for the artist within the video to be looking directly at the as it creates the illusion that the artist is letting the audience inside the video and their life, further creating the idea of the audience being involved within the media content.